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| Category:
Publications |
Product Code: GAA |
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Dimensions: - |
| Stock Level: 100 |
Weight:
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Status: Free bonus disk for early bird orders! |
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| £67.00 |
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Product description:
Google AdWords Advantage is the essential two-DVD training workshop which covers the following key aspects of this kind of internet marketing:
Why advertise with Google AdWords
Goal definition and KPI’s
Campaign structure
Quality score Ad ranking system
Keyword status & minimum bids
Account setup and control panel navigation
Google Network distribution options
Pros and Cons of contextual advertising
Geographical targeting options
Local business adverts for Google Maps
Keyword match modes
Long Tail search marketing
Keyword list development
Automated keyword tools
Writing an effective text Ad
Landing pages demystified
Test and measurement techniques
Calculating the value of a click
Budget setting
Daily budget management
Quality Score optimisation
Bidding strategies
Bid management
Troubleshooting
Conversion tracking
AdWords reporting toolset
Performance analysis
ROI campaign management
Click Fraud
Google AdWords is a powerful system for internet marketing – but many users fail to benefit from its facilities. Google AdWords Advantage can help you extract the maximum value from your marketing spend, by providing you with key behind-the-scenes insights and techniques.
For a limited period, subscribers will receive a FREE bonus disc containing additional tools and resources.
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Warranty:
No quibble full money back guarantee (excl. P&P) within thirty days of order. The full product must be received at our office within 30 days to qualify for the refund.
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Google Adwords Advantage